Most businesses, whether they are small-scale or not, use Google My Business to reach a wider customer base. They can pinpoint their location, add contact information, working hours, and more by utilizing it. Besides these great features, customers can also leave reviews and stars for their services for everyone to see. This is a crucial aspect of the platform concerning businesses for a number of reasons.
So now, let’s quickly look into some of these reasons to explain why it is important to get Google reviews for your business.
Better Rankings and Visibility on Google
Search engine ranking positions are vital for every business. Google reviews provide an important signal for Google algorithm to rank the business in higher positions. Reviews that include relevant keywords about your business and location can help your rankings even more. So it is a good practice to ask for detailed reviews on Google from your customers. This way, you can increase your local rankings on keywords that are related to your niche.
It is known that there is a positive correlation between Google reviews and visibility on its search engine. Businesses with more positive reviews can enjoy considerable improvements in their visibility on Google. If your business has more positive reviews, it’ll be displayed above the standard results.
Increased Click-Through Rates
People are inclined to trust positive social proof. This goes the same for businesses. Businesses with more positive reviews and stars have higher click-through rates (CTR) than those that don’t have as much. Higher CTR usually means that the relevant business is making more sales have better brand recognition, a well-optimized online presence, and more.
Unbiased Customer Feedbacks and Improved Trust
Businesses can improve themselves through feedbacks. They can see which services are functioning properly or not. Customer reviews on Google are most often unbiased as the customers write reviews after they’ve received the service or used the product. Besides this, Google reviews improve the trust of customers even if they are negative as they indicate transparency.
It is also important to include that more than %60 of users check reviews on Google before they visit a business.
How to Get More Google Reviews?
As we explained the importance of Google reviews, now we can dive into how to get them consistently. There are several strategies to get more Google reviews, which are as follows:
Ask Your Customers to Leave a Review
Asking your customers to leave Google reviews is a basic yet effective strategy to get more Google reviews. You can ask your customers to leave reviews in several ways and places; some of them are:
- You can send emails after they’ve purchased your products or services.
- You can ask for a review that is written on the bill while the customer is still in your store.
- You can give them a call and ask about the service.
- Include a call-to-action phrase asking for reviews on your website and socials.
Respond to Every Google Review
Always show that you care about customer opinions. Responding to every review, whether they are positive or negative, is a good practice that can ultimately increase your Google reviews. This way, you can encourage others to leave reviews as they know that your business reads and values every review.
Buy Google Reviews
Google reviews are not easy to get unless you buy fake Google reviews. There are many google review providers out there that can help you boost your Google My Business page and search rankings. However, most of them charge expensive fees with slow delivery rates. InstaFollowers is a good provider that can help you buy fake Google reviews with relatively cheap fees.
To Conclude Why Is It Important to Get Google Reviews
Google reviews are vital for every business since most customers check them before go on and use their services or products. Besides this, reviews are also important for search rankings, brand image, and improving visibility. So businesses try to get more google reviews in every possibility to grow their customer base. There are several methods to get Google reviews, which are by asking customers, responding to reviews, and buying them from a provider.
Desc.: Google reviews are vital for every business. Check out our article to find out why and learn methods to get Google reviews.